01
OUR STORY
»NOT JUST A BRAND.
IT'S A LIFESTYLE!«
THE BEGINNING
Our journey began in 2018 with the vision to build more than a brand. We set out to create a lifestyle rooted in confidence and positivity. In a digital world of noise, we believe in the power of style to connect, uplift and attract. Every message we share reflects what we stand for. The work we have done, the success we have earned and the community we build make us proud. Together they have transformed this vision into one of the strongest and most successful brands in the market.
OUR WAY TO SUCCESS
Driven by the success of our product, we set higher goals and stay focused on design, quality and service. We built our own content standards and grew a team of true brand and apparel enthusiasts who share our vision.
Success takes focus, hard work and a passion for elevated style beyond the usual clichés. And as our audience evolved, so did we. With them, we stay close and grew our brand from pure streetwear to a smart and cleaner aesthetic that appeals to a broader demographic, without losing our edge.
This evolution opens space for new products and new people.
THE FUTURE WE BUILD
The world is changing. Our community is asking for more individuality and self-determination in style, moving away from loud, logo-heavy streetwear toward cleaner, smarter looks.
PEGADOR listens. We respect the voice of our community and respond with style, quality, curation, message and service that meet their needs. Our offer adapts to trends while staying rooted in our core. From our beginnings of bold and eye-catching streetwear to today, we kept the edge that defined us and refined it further.
Our community finds a sharper, more versatile look that fits their lives. Longtime followers see a brand that has grown with them, carrying the same energy they fell for with pieces that work across more moments and new needs in their lives. They buy identity, ambition and a way of living. That's why PEGADOR is not just a brand. It's their lifestyle.
»DESIGNED FOR WHAT
MATTERS MOST«
02
VALUES
VISION
PEGADOR brings a new kind of style. No conventions. No limits. Always pushing forward.
We design for real people and real life, building a brand that grows beyond hype into a culture lived every day. Our goal is simple: to bring people together and inspire a lifestyle built on confidence and ambition. The proof is in our growth: a community that trusts the brand, wears it daily and keeps coming back.
MISSION
PEGADOR turns ambition into everyday wear.
We deliver strong products with lasting performance, guided by clear values and a purpose that shapes how we show up every day. Our pieces are wearable, recognizable and built to last. We earn loyalty through consistent quality, reliable service and a mindset built on consistency and trust.
CORE VALUES
POSITIVITY
We lead with energy that uplifts.
Because culture thrives on hope, not hate.
IMPACT
We work for what we want and don't flinch. Hard work. Sharp focus. Clean outcome.
LOYALTY
We earn loyalty with strong products, clear values and trusted service.
BRAND PROMISE
We deliver style with substance.
No noise. No fake hype. Just quality that stays.
Every piece is made to be worn, lived in and trusted. Rooted in culture. Built on trust.
03
IDENTITY
GENERAL ATTITUDE
WE SPEAK WITH CLARITY AND CONFIDENCE.
No pressure. No overpromise. Just product that delivers.
Every message is an open invitation. Every collection is built with intention — shaped by different people, moments and moods. It's not about being loud. It's about being on point, approachable and supportive.
04
PRODUCT
COLLECTION
Each collection tells a story that reflects our values and origin. Every step carries intention.
Because we create with our community and stay close to culture, our collections land with rhythm, relevance and authenticity.
»ALWAYS ON.
ALWAYS FRESH. EVERY DROP
HITS THE MOMENT.«
SELECTION
DESIGN MAKES IDENTITY VISIBLE.
ESSENTIALS
SIMPLE. SOLID. ALWAYS RIGHT.
These are the go-to essentials: clean cuts, timeless fits and a premium feel. Comfortable, versatile and built to last. Subtle branding, refined details and seasonal colorways keep the line sharp.
ELEVATED STREET
BOLD BRAND AND ON TREND.
These pieces stand out: oversized fits, heavy washes, bold graphics, bright colors and visible branding. Made for consumers who choose statements over basics.
Refined through our brand lens, these styles create energy, turn heads and shape our identity at retail.
SMART AND TRUE
CALM. CONFIDENT. EFFORTLESS.
Smart fits, natural tones and subtle branding. Built for everyday wear with an elevated edge. Soft structure, rich texture and quality that speaks for itself. Clean looks that move from street to dinner — never loud, never lost. Effortless pieces that enhance any wardrobe.
ACCESSORIES
Head to toe. Ready for real life. Every piece works as part of the full look.
Functional, versatile and designed to complete the outfit. From socks and underwear to sneakers, bags and sunglasses, the assortment covers every essential. Scarves, headwear and a full perfume range round it out — pieces that complete the look and express the Pegador lifestyle.
05
VOICE
We stay awake and curious. These pillars guide how we think, create and communicate. They bring clarity inside the brand and consistency to everything we build, say and show.
CULTURE is the mindset that drives us. Raw, creative and always evolving.
COMMUNICATION is recognizable, clean and bold. Just like with product, relevant trends are curated and filtered, never followed blindly.
COMMUNITY means who we are here for, who we grow with and who we represent.